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Thank you for visiting Generation Baby!
We are a Canadian designer and manufacturer of stylish children’s accessories. We are also proud to introduce the newest addition to the Generation Baby brand, GB Organics, a luxurious line of eco-friendly accessories. Products in this new line range from washcloths to reversible bath hoodies.
As parents, we are always on the lookout for accessories that are practical yet stylish– something that will make the lives of mom and dad a little easier, but with flair. Our goal is to combine these two needs in all the products we design.
We try to be different with all our products, from our Japanese-inspired fabric baby-shower gift boxes to our see-through bags which are so fabulously stylish yet so functional. The fabrics we use in our products say who we are - and who you are. Being a parent doesn’t mean having to put fashion on the backburner.
We pride ourselves in the fact that we manufacture all our products in Canada. By keeping all our manufacturing on-shore, not only do we support local businesses and economy, we are also able to respond to the market a lot faster. Wherever possible, our products are made by "mompreneurs" working right out of their own home. We work closely with them to ensure that quality is never compromised, while at the same time, providing them with the opportunity to supplement their household income. Rest assured, child labour is never an option.
You'll notice that our prices are very comparable to imported products. To be able to compete, we have had to cut our profits drastically. Our original intention was to sell online only, and through our dropship partners' websites. We are pleasantly surprised that more and more retailers are begining to see the value of our Canadian-made products and are willing to forego some profit themselves and be able to carry GB products in their stores!
To keep our costs down we are also keeping advertising to a minimum. Please help us spread the word.
We hope you enjoy shopping with Generation Baby where style meets function. Feel free to contact us if you have any comments or suggestions.
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